Zareefa’s tale highlights the importance of preserving traditions and customs, which seem to diminish frequently in our increasingly worldwide, homogeneous and global society.
As I grew older I started to experience issues with an overly reactive body and skin every time she felt in a state of imbalance. Faced with skin problems due to her fertility problems, Ammu and I figured out how to treat anything together. As time went on, we became the most sought-after among families and friends who needed Eastern healing for all the body and skin issues.
In February of 2020, Ammu passed away. In shock at the news of losing my mother I started to think about my life’s choices in the context of. A few weeks away from returning from maternity leave and starting work, I was not in the desire to go back to my previous job and life. Instead, I took the path that would be more satisfying: leaving my job and beginning the initial stage of Ammu Beauty.
The idea was initially conceived as a way of grieving but soon turned into an amazing, results-driven achievement. Ammu Beauty was my method to demonstrate that true outcomes can be obtained organically. What our bodies desire is clean, natural beauty products the ones that have been utilized and recorded in our rituals of beauty for many thousands of years. In a bid to tap into my mother’s knowledge as well as the entrepreneurial spirit of my dad, Ammu Beauty became a method to bring the recipes of Ammu to life and to share them with all of humanity. All the love I wish to show my mother has been poured into every product.
The idea of creating a way to grieve after the loss of a mother in February of 2020, morphed into something truly extraordinary. Many hours of formula writing and months of careful research on ingredients, and then topped off by a long period of testing and lots of love was the catalyst for the creation of the latest beauty brand that everyone can incorporate into their routines and then begin to focus on themselves in the most pure form of self-love, love for oneself.”
Zareefa founded Ammu Beauty with the desire to restore the bond between your skin and you and to ignite the flame of self-love in your.
Do you have a particular product you trust to help South Asian skin and color?
The results we have observed by using our night oils and masks are amazing. We’ve watched both women and men totally erase the texture and stubborn hyperpigmentation off their skin, leaving it as smooth as glass. This is vital for brides-to-be who are preparing for their makeup trial wedding photos, engagement pictures, and the entire pre-wedding celebrations. Our products were designed specifically for skin of south-asian origin. Skin with a tendency to irregular tans, hyperpigmentation, and texture. All of our products target exactly that!
Let us know more about the AMMU Dry-Face Masks.
The masks we offer will give you smooth, bright, and even skin. Our products will reduce pores, firm and fade hyperpigmentation. They will give you a stunning glowing. It provides deep hydration that instantly soothes dull, delicate skin tones and completely transforms tired skin. The ionic charge of the product is strong enough to remove toxins into the skin’s layer while also reducing hyperpigmentation, as well as stimulating collagen.
The greatest benefit with our products is the fact that each time you pamper your skin, you’re making a new, nutrient-rich face mask (unlike other masks on market that’ve been on shelves for a few months). The masks are activated only when they are mixed with water to ensure that you’ll get the most potent and effective mask each and every time.
AMMU Beauty was founded in 2021 to honor Zareefa’s mother who taught her the basics of natural beauty. AMMU Beauty was created as an ode to her mother’s love for beauty and wellness because she personally shared her most precious practices with her daughter Zareefa. Mother’s Day is a very special holiday for all families. We wish you some time (or more than an hour) to honor those who have influenced you throughout your life.