The coverage of a gathering of 150 to 200 individuals is a huge risk during the COVID timeframe of the COVID pandemic. Wedding photographers have been ripped off by the shutdown, which means everyone is forced to risk their lives to survive in the marketplace. There are numerous other vendors involved in wedding preparations like makeup artists, DJs, decorators, caterers, etc. They are mostly behind the scenes. However, the vendors that are more at risk of contracting the disease are wedding photographers who are on top of the scene to capture joyful and emotional faces. They rush from one end to another with heavy lenses and cameras to ensure that nothing is left unattended – from guests all the way to tiny objects. They are taking every precaution to protect themselves from the uncertain surroundings.
Room for concepts to come
With micro-weddings becoming the norm but there are limits to the amount of guests. The families hosting the ceremony or events prior to the wedding are looking at smaller and outdoor venues to host their events and promote health security. This has created the space for greater zoomed-in and candid photos for wedding photographers. Micro-weddings provide greater opportunities for photographers to explore vanity shots, wedding portraits of the bride and groom, as well as family photos, decorations, food, and even capturing every facet of the wedding. In addition, there’s more flexibility for videographers and cinematographers to shoot their cameras with ease without worrying about the people.
In the past year, everyone experienced an uphill battle financially, and even salaries were cut or delayed. It is, therefore, easy to predict that people will demand discounts. With the size of weddings decreasing, the price of photography will decrease too. Therefore, wedding photographers are taking smart decisions on their side to prevent any kind of loss. They are packaging their service in a more client-focused manner. Some are offering discounts to gain a larger quantity of leads, while others charge the same price to make up for costs incurred by restrictions on pandemics.
Flexibility in budgeting
Because people want big discounts after a downturn in the market, it is imperative photographer of weddings to revise their pricing strategies. Discounts do not need to be a result of not valuing work. Simply, it’s about rethinking their pricing system in a manner that allows wedding photographers entice customers while providing high-quality and profit-making services. Making a distinctive package can increase their competitiveness and enable them to make a mark in the marketplace. If you don’t want to disappoint a client with a small budget, offer suggestions for planning their wedding days that are not on the calendar. Wedding photographers generally will have less bookings on weekends and reduce the likelihood of any conflicts.
Using digital media strategies
The pandemic has impacted everyone who is technologically adept. The process for customers from selecting a vendor, and comparing work pricing has changed drastically. Wedding photographers have become more able to adapt to trends in the market. Instead of wasting time and money in traditional business practices, They are currently exploring digital media strategies to maintain their market position. They are focusing on SEO to boost their site’s rank, as well as providing updates on the way they work during COVID, for example. Additionally, wedding photographers are constantly upgrading their Instagram profiles and engaging in engagements to ensure they can grow organically. In addition, many young wedding photographers are developing new techniques and improving their abilities. This could be the ideal moment to boost their skills and become proficient in their field.
Whatever the negative impact of the situation has been, the wedding photographer has shown optimism about the business. The pandemic not only presented challenges but also opportunities. Wedding photographers are resilient and are preparing innovative and inventive strategies to attract clients in the coming year.